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MakingTheBusinessCase

As far as the general nature of "making business cases", there are lots of books on the subject, but what they all boil down to is this:

1. Do a lot of homework and be prepared to present hard numbers and justify them.
2. Don't approach decision makers when they're in a bad mood.
3. Don't be a "solution in search of a problem." *Know* what the problem is and how you can solve it.
4. Don't feel bad the first five or six times you get thrown out.

Extracted from a mailing list by DickKarpinski 17 Aug 2006

New d. The first five or six or n times you get thrown out, get up on the floor, dust yourself off, and start preparing for the next time. (It's the same in publishing books, I've learned, where you need to make a business case for your manuscript.) - JerryWeinberg 2006.08.17

Being rejected (or even having your idea rejected) multiple times is rather painful. If that's likely, perhaps you need to first make the business case to yourself that going through that pain is worthwhile. -- EdmundSchweppe 2006.08.17

It is information. Maybe you learned something about yourself, your offer, the way you presented your offer, your data, or the peoply you are talking to. The folks with the checkbooks can't reject your big idea without giving you information, starting with the fact that your air-tight, obvious case isn't sufficient for them to act that way. That simple, bare fact is very, very interesting. -- JimBullock 2006.08.17